For more information regarding the conference, including registration information and information regarding the conference location please visit: http://abccopyright2016.com
Thursday, May 26 • 1:30pm - 3:00pm
Taking chances and getting messy: big thinking and copyright outreach

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As the 2017 review of the Copyright Modernization Act Approaches, and copyright and scholarly communications issues continue to move more and more into the public eye, libraries are posed with the challenge of educating their communities in these areas and developing capacity to engage with and respond to changes in the law. With an attempt to lift the fog that rests around often complicated issues, libraries create seminars, informational, and academically focused events in an attempt to reach communities and make an impact in these content areas. While there is a place for traditional library events, the Scholarly Communications and Copyright Office has found that engaging with target audiences in big and creative ways has lead to higher involvement rates and has brought more media attention to the University and Libraries than in previous efforts. In this past year, we approached this challenge by approaching programming and events in a more involved and innovative way and by taking outreach to a new level that would attract high volume participation while introducing and teaching the UofT community about topics such as open access and copyright.

Using the 2015 Open Access Week Alternate Reality Game (ARG) as an example, we will show how applying tested components such as departmental and community partnerships, communication strategies, risk-taking, and creative programming is the recipe for a high impact event that will catch the attention of students, faculty, and the public. By sharing our successes, and failures, of creating an internationally played ARG, we hope to encourage other institutions to creatively approach copyright outreach to reach and impact a broader audience.

Learning Objectives :

Participants will learn how to create engaging and unique library programming by working to understand their institutional strengths and leveraging those strengths to meeting the needs of their communities. This session will help to fuel creative, risky, and out of the box thinking. By learning from others and trusting ourselves, libraries can produce innovative and impactful programming.

avatar for Nelly Cancilla

Nelly Cancilla

Communications & Liaison Librarian, University of Toronto
Nelly Cancilla is a Communications and Liaison Librarian at the University of Toronto Mississauga. She received her bachelor’s degree with honors in English Literature and Studio Art from Oakland University in Rochester, Michigan and a Master of Information with a concentration... Read More →
avatar for Bobby Glushko

Bobby Glushko

Head of Scholarly Communications and Copyright, University of Toronto
Bobby’s research and professional interests cluster around the role of the academic research library as a nexus of the teaching, research, and service missions of the university. He is particularly interested in how librarians can act as leaders in cooperation with a diverse set... Read More →

Thursday May 26, 2016 1:30pm - 3:00pm
Imperial Ballroom

Attendees (21)